"Very natural So beautiful"
(art director)
V&S was launched in 2020 as part of the Carrefour Group. It's a beauty and lifestyle shop with a wide array of products and a unique image. We focused the branding on the senzorial experience the products give and the diversity of brands available.
Inspired by Escher we wanted the the outdoor banner to show the clear relation between ingredients and products.
It was designed as a lenticular poster in which passersby could see the alternation of products and natural ingredients as they walked past.
The social media campaign focused on promoting specific products with original content and continuing the brand experience.
A grid was created that would connect all posts either through color or through similar elements.
All images are copyrighted.
It's all teamwork:
Creative director: Martin Balint
Copywriters: dumedemestecat.ro